Superbowl Commercial Speaks to Caregivers

Screen Shot 2016-02-07 at 7.13.20 PMDid you catch the Audi “Commander” commercial? Media critics point out that it likens starting an Audi to launching a rocket. And Hollywood types say it’s a tribute to the late David Bowie with Starman as the soundtrack. But this caregiver saw something different.

“Surrounded by memories of the Space Age’s golden years, a retired astronaut has lost his zeal for life. But when his son shows up and hands over the keys to the new 205-mph Audi R8 V10 plus, a rocket ride under the stars stirs newfound life within the Commander.” 

I saw an adult child caring for his father. And I was touched. It’s not often we caregivers are depicted in the mainstream media. I’ll take it.

Watch the commercial here.

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